Guides
Methods, not listicles.
The reasoning Rallik applies to marketing decisions, written out so you can use it with or without the product. No invented statistics, no fake case studies — where something cannot be known without your numbers, the guide says so.
Go-to-market strategy: the decided version
Seven decisions that take a product to repeatable revenue: the wedge, the displaced alternative, captured vs created demand, motion, price, and the test plan.
Marketing plan template: seven sections that make a plan
A template that forces decisions instead of collecting words. Seven sections, one question each — copy it, answer them, and you have a marketing plan.
Using AI for marketing strategy: what works, what fails
Where chat AI genuinely helps with marketing strategy, where it quietly fails, and what to demand from any AI before trusting it with budget decisions.
How to build a marketing strategy for a small business
A working method: one goal, one customer, one message, channels you can afford, and a way to know whether it worked — without an agency.
How to decide where your marketing budget goes
A decision method for splitting spend: capture existing demand first, read fatigue signals honestly, and never trust a benchmark you didn't measure.
Fractional CMO or software: which one your business needs
What a fractional CMO costs, what they actually do, and the honest test for whether you need a person, a tool, or neither yet.
Customer acquisition cost: how to work out your own
The formula, what it hides, and why industry-average CAC is the least useful number in marketing. Includes a calculator that uses your figures.
What HubSpot actually costs, and when you do not need it
The pricing structure explained — seats, contacts, tiers and the costs that are not on the page — plus an honest test for whether you need it at all.
Marketing attribution: what it can and cannot tell you
How attribution models actually work, why they disagree, and how to act on marketing data when the honest answer is that the credit cannot be split.
Google Ads or Facebook Ads: which to start with
The one difference that decides it — catching demand that exists against creating demand that does not — and what each costs you to find out.
Rallik vs ChatGPT for marketing strategy
An honest comparison: what a general chat assistant does well, what a decision system does differently, and which one you actually need.
Why clients fire marketing agencies
The reason given is rarely the reason. What actually ends the relationship, and what a report has to show for a client to stay.
Meta says 40 sales. Stripe says 12. Who is right?
Why ad platforms and your payment processor disagree about the same month, which number to trust for which decision, and how to stop guessing.